ipsum is an art project that works with various artistic means of expression (cameras, recording devices). Based on conducting workshops all over the world that last several weeks, ipsum follows four extensive goals: To encourage individuals to express themselves and to tell their own life stories. To provoke reflections and reactions within beholders confronted with other realities. To enrich the picture world of the media by adding a new and important perspective. To establish a fair vending and purchasing process of images. More on the ipsum idea and the basic principles